View, respond to, and interpret visual and multimedia texts created by artists and authors from various cultural communities including indigenous peoples.

Select deliberately and use effectively a variety of before (page 27), during (page 28), and after (page 29) strategies to construct and confirm meaning when viewing texts.

Use language cues and conventions (page 25) from a variety of informational and literary texts to construct and confirm meaning when viewing.

Demonstrate critical viewing behaviours to evaluate how effectively information, ideas, issues, and opinions are communicated in visual and multimedia texts and whether the texts achieve their intended purpose:

• Determine what the text is representing
• Identify and analyze how the text was constructed
• Identify and analyze the artist's/author's intent
• Identify the intended audiences and points of view in the text
• Determine the historical context of the text and its impact on the text
• Identify and explain the overt and implied messages conveyed
• Infer the assumptions, interests, beliefs, and values embedded in the text and the credibility and purpose of the author
• Identify and analyze artist's/author's tone, attitude, and bias
• Analyze how the text uses argument, images, placement, and/or music for effect and impact
• Evaluate and critique the persuasive techniques including emotion and propaganda.

Explain how visual and multimedia texts are created to suit particular purposes and audiences.

Explain why the same visual or multimedia texts might prompt different responses from different audiences.

Identify characteristics, conventions, and/or techniques used in a variety of media forms, and explain how they shape content, convey meaning, and influence their audience(s).

Identify the perspectives and/or biases evident in visual and multimedia texts and comment on questions the texts may raise about beliefs, values, and power.

Identify the aesthetic effects of media presentations and evaluate the techniques used to create them.