Media Studies 20
MS20.5
Investigate the role and power of marketing and advertising in mass media.
Indicators for this outcome
| (a) | Explain the purposes and functions of marketing and advertising. |
| (b) | Research the history of advertising as a force behind mass media. |
| (c) | Examine how production, marketing and advertising influence the media industry. |
| (d) | Research how industry codes and government regulations impact advertising and marketing of mass media. |
| (e) | Analyze and discuss advertising techniques, claims and appeals used to target and influence consumers of mass media. |
| (f) | Interpret and discuss the use of language and techniques in a variety of advertisements, considering the personal, cultural, political and historical contexts in which they were created. |
| (g) | Critically analyze the impact of advertising on personal values and behaviours. |
| (h) | Explore how a media text or personality is marketed to an audience across a variety of media. |
| (i) | Evaluate representation (e.g., language, culture, ability, mobility, sexual diversity and gender) in advertisements and marketing campaigns. |
| (j) | Discuss consumer rights and responsibilities (e.g., to compliment, to complain or to advocate), related to advertisements and marketing of mass media. |
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