MS20.1
Investigate the history of mass media and its role in society.
Indicators for this outcome
(a) Differentiate between media, media texts and mass media.
(b) Explore the historic and evolving purposes and principles behind mass media.
(c) Examine the evolution of mass media as a means of communicating issues related to:
  • identity (e.g., experiences, traditions, worldviews);
  • social responsibility (e.g., environmental sustainability, human rights and treaty rights); and,
  • social action (e.g., advocacy, stewardship and volunteerism).
(d) Analyze and discuss the impact of technology on the production and consumption of, and interaction with, media texts.
(e) Research the economic, social, political and environmental influences on and of mass media.
(f) Consider how historical, cultural, political and social contexts influence the presentation of ideas, themes and issues in media.
(g) Examine the power and influence of mass media and popular culture on personal identity.
(h) Assess the impact and influence of mass media and popular culture on society.
(i) Investigate the opportunities and challenges associated with the production and consumption of, and interaction with, mass media.
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