View, interpret, and demonstrate comprehension of grade-appropriate visual, multimedia, and digital texts that address identity, social responsibility, and social action (agency).

Select, use, and evaluate critically a variety of before (page 19), during (page 20), and after (page 21) strategies to construct meaning when viewing.

Uses language cues and conventions (page 17) of a variety of informational and literary texts to construct and confirm meaning when viewing.

Demonstrate critical viewing behaviours including:

• determining the message and purpose the text is representing
• identifying and analyzing how the text was constructed (structure and process)
• identifying and analyzing how digital text was constructed, including construction of navigation, division of content among pages in a site, the non-linear nature of the content, use of authored texts vs. message-based content, use of features
• identifying the intended audiences and points of view in the text
• identifying and analyzing the assumptions, interests, beliefs, and values embedded in the text, and the credibility, purpose, tone, attitude, and bias of the author
• identifying and analyzing the speaker's tone, attitude, and bias
• supporting opinions or responses to viewed texts
• analyzing how the text uses argument, images, placement, editing, message-based commentary, testimonials, interactive elements, and music to create effect and emotion for effect and impact
• evaluating and critiquing the persuasive techniques (e.g., emotion and propaganda)
• recognizing how visual, audio, or design techniques (such as special effects, camera angle, interactive media, and music) carry or influence messages in various media.

Evaluate critically information obtained from viewing an advertisement and identify the persuasive techniques in multimedia advertising including advertising on websites, in email, or in mobile content.

Interpret and use information in maps, charts, graphs, timelines, table, and diagrams (including interactive texts).

Evaluate the visual and other special effects used in television, radio, film, and the Internet for their ability to inform, persuade, and entertain (e.g., anecdote, expert witness, vivid details, testimony, humour).

Examine the intersections and conflicts between the visual (e.g., media images, painting, film, video, graphic arts) and the verbal.

Analyze the techniques used in, and the merits of, visual, multimedia, and digital texts in relation to given criteria.

View, compare, and analyze different presentations of the same ideas and issues.

Analyze how branding elements, navigation (main and secondary), page hierarchy, iconography, use of graphics and multimedia, advertising, inclusion of user-generated content, interactive elements of a variety of websites, and blogs achieve the creator's purpose.